Client Background
Inside the Game is a Charlotte, North Carolina–based radio station that goes live every morning at 7:30 A.M. Their station is contracted with VSiN (Vegas Stats & Information Network), a nationally recognized sports betting network. Through this partnership, they provide daily betting insights, breaking sports news, and coverage of upcoming games. Their platform is designed to keep sports fans and bettors informed with accurate, timely information.
The Challenge
Inside the Game needed a strong digital presence that could serve two purposes:
Showcase their live radio station to a broader online audience.
Deliver timely betting insights and sports news in an easy-to-navigate format.
Additionally, they wanted a mobile solution that went beyond the website experience, offering fans live updates and the ability to stay connected to the station anywhere, anytime.
Our Solution
Country Roads Technologies designed and developed a fully SEO-optimized website for Inside the Game. The website integrates seamlessly with their radio station and includes a dynamic news feed powered by VSiN and themselves. Visitors can filter content by sport, ensuring they find the betting insights most relevant to their interests.
To further expand accessibility, we built a custom mobile application that mirrors the website’s functionality while adding exclusive features. The app allows users to:
See a live scoreboard of current games in progress.
Listen to the radio station live, whether they are actively using the app or running it in the background.
The Results
With their new website and mobile app, Inside the Game now has a professional digital platform that connects with sports fans across devices. The website draws in new listeners through search engine optimization, while the mobile app ensures that loyal fans never miss a game or broadcast, no matter where they are. Together, these solutions strengthen their online presence and make their content more accessible than ever.
Leave A Comment